Tryyk Not Rum . The pairing of clove and grapefruit brings robust flavour without making the liquid smack of Christmas, and a clever addition of chilli extract lends a pleasant heat on the end for a drink that could very well be enjoyed neat.

Stryyk (like ‘strike’, but hipper), a range of booze-less spirits that he’s classifying as ‘zero-proof’. Not Gin benefits from the addition of tonic to bring its zippy flavours to the forefront, with botanical intensity building after a few sips.